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Neiman Marcus and Armani offer gifts to online customers who ‘chat and buy’

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High-end retail chain #Neiman Marcus hosted a chat with #Armani Beauty and encouraged consumer purchases by offering a free gift if an item was added to the shopping cart directly from the chat window. The retailer’s Armani Beauty chat let consumers ask their personal questions to the label’s experts June 28 noon-2 p.m. Eastern Time. [...]

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